Product thinking · Business analysis · AI-assisted development

Ideas shaped into working digital products.

Max34Lab is my personal product lab, where business problems become requirements, user experiences, prototypes and tested solutions.

Selected work

Projects with purpose.

Each case study shows the problem, product thinking, design decisions, technical approach and validation, not just the final screen.

A-Insurance customer quote homepage
Business analysisWeb prototypeInsurance

A-Insurance

An end-to-end insurance lifecycle proof of concept covering quoting, policy administration, claims and BA artefacts.

Max Photo Frames V3 framed dog photo editor
iOSV3 productAI imaging

Max Photo Frames

A privacy-first iOS photo studio for frames, captions, Layer Magic, 3D Props and dependable export.

How I work

From ambiguity to evidence.

01

Discover

Clarify the problem, users, outcomes, constraints and current-state process.

02

Define

Translate findings into requirements, user journeys, stories and acceptance criteria.

03

Build

Prototype experiences and use AI-assisted development to bring concepts to life.

04

Validate

Test end-to-end behaviour, edge cases, performance and the intended business outcome.

More projects coming

A growing lab for practical digital ideas.

Learn more
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